BlogIt is a new application by SixApart for Facebook – the idea is to let you post to your blogs hosted at various services (WordPress.com, Blogger.com, Typepad, Twitter, etc) from within a single interface integrated into your FB account. The idea is a good one but there are serious flaws in the implementation.
For one thing, the tool does not support tags or categories. This means that you will have to log into your blog via the usual Dashboard/admin panel to add these anyway. The omission of tags and cats is practically a deal-breaker all by itself, though the lack of categories is more surprising given that these (unlike tags) are at least supported by the metaweblog API.
The blog post editor interface is also too spartan. No auto-save, quicktags, or draft support. This means if you make any errors, or your browser crashes, or any of a number of things, you lose all your work. It also means that you have to type in all your html links and formatting by hand. These kinds of goodies are what we take for granted nowadays with modern blog software. Admittedly, draft support might be complex, but auto-save and quicktags should be low-hanging fruit.
However, the biggest problem with BlogIt is that it’s a one-way function. The essential functionality for this to be a true blogger’s killer facebook app would be the ability to post all blog entries, not just those created with BlogIt, to the user’s mini-feed. BlogIt does add a Posted Item to your minifeed, for those posts authored in BlogIt only. For posts you write outside of BlogIt, you still need to manually post that entry to your minifeed.
This is a more serious limitation than it appears. The basic value of a blog app in facebook is to leverage the audience of your social contacts into readers of your blog. Posting your blog items to your minifeed is the main problem of convenience that a blogger needs to solve if they want to tap into that audience and make reader conversions. The now-defunct app BlogFriends was an excellent tools for this, slurping the RSS feed from any blog you specify. There are other apps that do similar things, though none as well as BlogFriends did. These apps were of course also one-way functions, but the direction (blog -> facebook) was more useful than the direction that BlogIt offers (facebook -> blog). And even in that regard, BlogIt is suboptimal (see above). Where then is the value proposition in using it?
BlogIt has great potential. In my ideal world, Six Apart would buy BlogFriends and revive that functionality as a part of BlogIt. Adding a simple quicktags toolbar (bold, italic, blockquote, link, etc) and an auto-save are the bare minimum for routine usability. And in addition to categories (which is a no-brainer), if Ecto can support tags, why not the software ninjas at SixApart? Were BlogIt to improve in these ways, it really would be indispensable.